Brand Journalism

Brand Journalism


Would You Care to Walk Down a Red Carpet to Find Out Hidden Stories Behind the Glamour?

The red carpet symbolizes colorful events where celebrities give photographers opportunities to take their picture on the way into an awards ceremony. Red color used to only belong to members of the aristocracy in Europe where the color embodied authority and honor. Originated from European monarchs whose palaces always had red carpets, the idiom “roll out the red carpet” means to welcome someone with special treatment. It is now used for important events including awards ceremonies.

But carpets are used in other places. It can be used in offices, lobbies of buildings, entrances of houses, hotels, exhibitions, museums and the interior of automobiles, and many other places.

The carpets we see in everyday life are the result of technology and efforts put forth for a long time. Throughout history, carpets have evolved into a more sustainable and eco-friendlier version. In 1983,  Hyosung Advanced Materials began developing and manufacturing carpets, which helped it secure the largest share of the domestic carpet market.


From carpet yarns to finished products

Only Hyosung Advanced Materials can manufacture carpets from yarns to finished products in Korea. Every carpet product is made of the Hyosung’s propriety BCF (Bulk Continuous Filament) yarn. This filament yarn has high degree of consistency and tensile strength, and is manufactured to give more volume. Compared to wool or acrylic filament yarns, it does not tend to slip or snag as much. As a result, it is extensively used in automobile and industrial carpets. Moreover, it comes in clearer and more distinctive colors for a better aesthetic appearance. A carpet’s quality is largely determined by the quality of its yarns. Consequently, it is important to be able to produce a lighter and stronger yarn, such as the BCF yarn made by Hyosung.

Car mats on the cabin floors of a car cut down road noise significantly

Car mats often used for luxury vehicles use Hyosung Advanced Materials’ BCF yarn. There are two types of car mats: automobile floor mats and supplement mats. The floor mats are regarded as one of the key parts of an automobile as they are manufactured to fit the structure of the steel body of a car. They are excellent in soundproofing to cut down road noise while driving. Supplement mats that are laid over the top of the floor mats are designed to protect the vehicle’s floor from dirt or humidity as well as road noise entering the inside of the car.

Hyosung’s car mats are processed by strand and strand and thus they do not slip or snag. The BCF yarn also comes with soundproofing functionality to cut down on the noise not only from the road but also from engine and the tremor you feel as you drive. It can be easily cleaned. Hyosung’s car mats also come in the best quality in adequate elasticity to make it even more appealing to various global automobile makers who are increasingly concerned with lightweight.

Hyosung Advanced Materials has also developed a bio-pet BCF yarn to produce the world’s first PET car mats. The company has been working to further expand PET car mat market. With the growing interest in ESG in businesses, many car names are turning their eyes to sustainable ways of management. As such, demand for car mats made of discarded fishing nets is growing.

Hyosung has also been working on developing eco-friendly yarns that could contribute to a recycling economy where discarded materials such as discarded fishing nets, recycled polyester chips, waste from chemical processing including polyester chip recycling. Hyosung’s eco-friendly BCF yarn made car mats have in turn contributed to building a more sustainable automobile market including e-Vehicles and hydrogen vehicles.

Industrial carpets on durability and technology

Industrial carpets are used in hotels, wedding venues, and office buildings and when it comes to the Korean Industrial carpet market Hyosung’s Swan Carpet is the number one player.

Swan Carpet is a proprietary technology of Hyosung Advanced Materials and made of PCF yarns which boast easier maintenance compared to its natural yarns as well as excellent durability and wear resistance. It has acquired the Korean Environmental Industry and Technology Institute accreditation’s eco-label certification and the US Carpet & Rug Institute’s Green Label Plus accreditation. With its unparalleled quality, it has been leading the Industrial carpet market. Hyosung is the first Korean company to develop the hollow fiber of rectangular cross-section that is known for excellent wear and fouling resistance. As such, it has been continuously working on developing new products.

Industrial carpets are composed of tile and roll carpets. Tile carpets come in rectangular tile shapes so customers can easily pick and choose the exact size and number of the product. They are relatively thin so fit for office environments. Roll carpets come in rolls and thus you can go as large as you want and often are used for settings where you need a little of volume and weight for your carpets. Roll carpets thus are often used for hotels, museums and exhibitions.

Hyosung, leading the sustainable carpet market

Hyosung Advanced Materials is not to be complacent but to continue research and develop sustainable carpet products. It has been working on developing a 100% recyclable carpet on PET bottles and recycled PET. With its Sustainability Steering Committee, it has been sharing information related to its greenhouse gas emissions in a bid to better respond to climate change and build a sustainable consumption and production mechanism.

In doing so, Hyosung believes that companies will only continue to improve their manufacturing processes while value-driven consumers will be able to make a better choice. With its advanced technologies, Hyosung is to continue developing sustainable yarns on discarded materials which will help manufacturers to produce products on those sustainable yarns. Then, consumers will have more options when it comes to their value-driven consumption. By creating such a virtuous cycle, Hyosung believes that we will be one step closer to a truly sustainable future.